the pitch

Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.

results

4.5Mmonthly active users
−38%CAC
4.2×ROAS
60M+impressions

experience

Feb 2021 - PresentGrowth

Head of Growth Marketing

Lumen Apps
  • Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
  • Cut blended CAC by 38% through creative testing and channel rebalancing.
  • Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Mar 2017 - Jan 2021Performance

Performance Marketing Manager

Vibe Commerce
  • Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
  • Grew organic traffic by 210% through technical SEO and content hubs.
Jul 2015 - Feb 2017Agency

Digital Marketing Executive

Spark Agency
  • Delivered social and search campaigns for 15 consumer brands.
2012 - 2015Degree

BBA, Marketing

Sample School of Business

campaigns

“Make Time” Brand Campaign

Integrated campaign with 60M+ impressions and +22% brand recall.

TV · Social · OOH
Creative Testing Machine

Weekly test-and-learn system that cut CAC by 38%.

Meta · TikTok · Motion