The Campaign IssueSpecial Issue · Head of Growth MarketingVol. 08 · 2026
Lucas
Moreau
Creative that sells and data that proves it.your.email@example.com - +00 00000 00000
At a Glance
Based inCity, Country
Portfolioyourportfolio.com
The Mix
Strategy
Brand strategy, Positioning, Go-to-market, Lifecycle
Brand strategy, Positioning, Go-to-market, Lifecycle
Performance
Paid social, Google Ads, SEO / SEM, CRO, A/B testing
Paid social, Google Ads, SEO / SEM, CRO, A/B testing
Content & Creative
Campaigns, Copywriting, Influencers, Video
Campaigns, Copywriting, Influencers, Video
Martech
GA4, HubSpot, Braze, Looker, Figma
GA4, HubSpot, Braze, Looker, Figma
Certified
Google Ads Search & Display Certification (2023)
Meta Certified Media Buying Professional (2022)
The Headline
Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.
“Grew from 1.2M to 4.5M monthly users while cutting acquisition cost by 38%.”
Experience
Head of Growth Marketing
Lumen Apps · Feb 2021–Present
- Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
- Cut blended CAC by 38% through creative testing and channel rebalancing.
Performance Marketing Manager
Vibe Commerce · Mar 2017–Jan 2021
- Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
- Grew organic traffic by 210% through technical SEO and content hubs.
Digital Marketing Executive
Spark Agency · Jul 2015–Feb 2017
- Delivered social and search campaigns for 15 consumer brands.
Campaigns
“Make Time” Brand Campaign
TV · Social · OOH
Integrated campaign with 60M+ impressions and +22% brand recall.
Creative Testing Machine
Meta · TikTok · Motion
Weekly test-and-learn system that cut CAC by 38%.
Education
BBA, Marketing
Sample School of Business · 2012 - 2015