Growth · Brand · Performance
Lucas Moreau
Discipline: "Head of Growth Marketing" Experience: "9+ yrs" Location: "City, Country"
Email:"your.email@example.com" Phone: "+00 00000 00000" Portfolio: "yourportfolio.com"
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Brief
Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.
Channel Mix
Growth Strategy
Paid Media
SEO
Brand & Creative
Analytics & Attribution
Lifecycle / CRM
Content & Creative: Campaigns, Copywriting, Influencers, Video
Martech: GA4, HubSpot, Braze, Looker, Figma
Experience
Head of Growth Marketing @ Lumen Apps[Feb 2021 → Present]
Leads a 12-person growth and brand team.
- Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
- Cut blended CAC by 38% through creative testing and channel rebalancing.
- Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Performance Marketing Manager @ Vibe Commerce[Mar 2017 → Jan 2021]
E-commerce acquisition across 4 markets.
- Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
- Grew organic traffic by 210% through technical SEO and content hubs.
Digital Marketing Executive @ Spark Agency[Jul 2015 → Feb 2017]
Campaign execution for agency clients.
- Delivered social and search campaigns for 15 consumer brands.
Campaigns
“Make Time” Brand Campaign
TV · Social · OOHIntegrated campaign with 60M+ impressions and +22% brand recall.
Creative Testing Machine
Meta · TikTok · MotionWeekly test-and-learn system that cut CAC by 38%.
SEO Content Hub
Content · Technical SEO400-article hub ranking for 2,000+ keywords, with 210% organic growth.
Education & Certifications
Google Ads Search & Display Certification (2023)
Meta Certified Media Buying Professional (2022)
HubSpot Inbound Marketing (2021)
BBA, Marketing
Sample School of Business, 2012 - 2015
Sample School of Business, 2012 - 2015