Lucas
Moreau.

Head of Growth Marketing. Big ideas, measured results.
PHOTO
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01The Pitch

Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.

02Experience

Head of Growth Marketing
Lumen Apps · Feb 2021 - Present
  • Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
  • Cut blended CAC by 38% through creative testing and channel rebalancing.
  • Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Performance Marketing Manager
Vibe Commerce · Mar 2017 - Jan 2021
  • Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
  • Grew organic traffic by 210% through technical SEO and content hubs.
Digital Marketing Executive
Spark Agency · Jul 2015 - Feb 2017
  • Delivered social and search campaigns for 15 consumer brands.

03Campaigns

“Make Time” Brand CampaignTV · Social · OOH

Integrated campaign with 60M+ impressions and +22% brand recall.

Creative Testing MachineMeta · TikTok · Motion

Weekly test-and-learn system that cut CAC by 38%.

Stack

Brand strategyPositioningGo-to-marketLifecyclePaid socialGoogle AdsSEO / SEMCROA/B testingCampaignsCopywritingInfluencersVideoGA4HubSpotBrazeLookerFigma

Education

BBA, MarketingSample School of Business · 2012 - 2015

Certified

Google Ads Search & Display Certification2023
Meta Certified Media Buying Professional2022
HubSpot Inbound Marketing2021