Lucas Moreau

Head of Growth Marketing
your.email@example.com  ·  +00 00000 00000  ·  yourportfolio.com  ·  City, Country

Profile

Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.

Experience

Feb 2021
- Present

Head of Growth Marketing

Lumen Apps · City, Country
  • Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
  • Cut blended CAC by 38% through creative testing and channel rebalancing.
  • Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Mar 2017
- Jan 2021

Performance Marketing Manager

Vibe Commerce · City, Country
  • Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
  • Grew organic traffic by 210% through technical SEO and content hubs.
Jul 2015
- Feb 2017

Digital Marketing Executive

Spark Agency · City, Country
  • Delivered social and search campaigns for 15 consumer brands.

Disciplines

Strategy

Brand strategy, Positioning, Go-to-market, Lifecycle

Performance

Paid social, Google Ads, SEO / SEM, CRO, A/B testing

Content & Creative

Campaigns, Copywriting, Influencers, Video

Hero Campaign

TV

“Make Time” Brand Campaign

Integrated campaign with 60M+ impressions and +22% brand recall.

Education & Credentials

BBA, MarketingSample School of Business, 2012 - 2015
Google Ads Search & Display Certification2023
Meta Certified Media Buying Professional2022