Lucas Moreau

Head of Growth Marketing

About Me

Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.

Work Experience

Head of Growth MarketingFeb 2021 - Present
Lumen Apps · City, Country
  • Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
  • Cut blended CAC by 38% through creative testing and channel rebalancing.
  • Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Performance Marketing ManagerMar 2017 - Jan 2021
Vibe Commerce · City, Country
  • Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
  • Grew organic traffic by 210% through technical SEO and content hubs.
Digital Marketing ExecutiveJul 2015 - Feb 2017
Spark Agency · City, Country
  • Delivered social and search campaigns for 15 consumer brands.

Featured Campaigns

“Make Time” Brand CampaignTV · Social · OOH

Integrated campaign with 60M+ impressions and +22% brand recall.

Creative Testing MachineMeta · TikTok · Motion

Weekly test-and-learn system that cut CAC by 38%.