Lucas Moreau
Head of Growth Marketing
City, Country | +00 00000 00000 | your.email@example.com | linkedin.com/in/yourname | yourportfolio.com
Professional Summary
Growth marketer with 9+ years building brands and performance engines for consumer and SaaS companies. Blends creative campaigns with rigorous testing, SEO and paid media to drive efficient, measurable growth.
Marketing Expertise
Strategy: Brand strategy, Positioning, Go-to-market, Lifecycle
Performance: Paid social, Google Ads, SEO / SEM, CRO, A/B testing
Content & Creative: Campaigns, Copywriting, Influencers, Video
Martech: GA4, HubSpot, Braze, Looker, Figma
Professional Experience
Head of Growth MarketingFeb 2021 - Present
Lumen AppsCity, Country
- Grew monthly active users from 1.2M to 4.5M with full-funnel campaigns and lifecycle journeys.
- Cut blended CAC by 38% through creative testing and channel rebalancing.
- Launched the brand campaign “Make Time” with 60M+ impressions and +22% brand recall.
Performance Marketing ManagerMar 2017 - Jan 2021
Vibe CommerceCity, Country
- Managed a $9M annual paid-media budget across Google, Meta and TikTok at 4.2× ROAS.
- Grew organic traffic by 210% through technical SEO and content hubs.
Digital Marketing ExecutiveJul 2015 - Feb 2017
Spark AgencyCity, Country
- Delivered social and search campaigns for 15 consumer brands.
Campaigns
“Make Time” Brand CampaignTV · Social · OOH
Integrated campaign with 60M+ impressions and +22% brand recall.
Creative Testing MachineMeta · TikTok · Motion
Weekly test-and-learn system that cut CAC by 38%.
Education
BBA, Marketing2012 - 2015
Sample School of Business, Marketing society president
Certifications
- Google Ads Search & Display Certification, 2023
- Meta Certified Media Buying Professional, 2022
- HubSpot Inbound Marketing, 2021