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Founder · Strategy Consultant

Daniel Novak

Role: "Founder & Strategy Consultant"   Experience: "12+ yrs"   Location: "City, Country"
Email: "your.email@example.com"   Phone: "+00 00000 00000"   Company: "yourcompany.com"

Founder Profile

Two-time founder and strategy consultant with 12+ years building ventures and advising growth companies. Took a SaaS startup from idea to acquisition, raised $14M in venture funding and advises leadership teams on strategy, go-to-market and scale.

Capabilities

Business Strategy
Fundraising
Go-to-Market
Leadership
Financial Modelling
Product Strategy
Leadership: Hiring & culture, OKRs, Executive coaching, Partnerships
Tools: Excel modelling, Notion, HubSpot, Carta

Ventures & Roles

Founder & Principal Consultant @ Northwind Strategy Partners[Jan 2022 → Present]

Boutique strategy firm for scale-ups and mid-market companies.

  • Advised 30+ companies on growth strategy, pricing and market entry.
  • Helped clients raise a combined $60M across Series A–C rounds.
  • Built the firm to 8 consultants and $2.4M in annual revenue, profitable from year one.
Co-founder & CEO @ Flowly (acquired)[Mar 2015 → Dec 2021]

B2B workflow SaaS; acquired by a listed software group.

  • Grew from 0 to $9M ARR and 70 employees; acquired in 2021.
  • Raised $14M from seed to Series A and built a board of 5.
Management Consultant @ Keystone Advisory[Aug 2012 → Feb 2015]

Strategy and operations consulting.

  • Led market-sizing and growth projects for 10 clients in technology and retail.

Ventures & Engagements

Flowly: Startup to ExitSaaS · 2015–2021

Founded, scaled to $9M ARR and sold to a listed software group.

Market Entry: 3 CountriesConsulting · 2023

Entry strategy for a fintech client that won 40k customers in 9 months.

Pricing RedesignConsulting · 2022

Value-based pricing that lifted a client's net revenue retention to 124%.

Education & Programmes

Startup accelerator alumnus (2015)
Certified Management Consultant (CMC) (2023)
Angel Investing Programme (2022)
MBA, Entrepreneurship & Strategy
Sample Business School, 2010 - 2012