Daniel
Novak.

Founder & Strategy Consultant. I build companies and help others scale theirs.
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01The Founder

Two-time founder and strategy consultant with 12+ years building ventures and advising growth companies. Took a SaaS startup from idea to acquisition, raised $14M in venture funding and advises leadership teams on strategy, go-to-market and scale.

02Experience

Founder & Principal Consultant
Northwind Strategy Partners · Jan 2022 - Present
  • Advised 30+ companies on growth strategy, pricing and market entry.
  • Helped clients raise a combined $60M across Series A–C rounds.
  • Built the firm to 8 consultants and $2.4M in annual revenue, profitable from year one.
Co-founder & CEO
Flowly (acquired) · Mar 2015 - Dec 2021
  • Grew from 0 to $9M ARR and 70 employees; acquired in 2021.
  • Raised $14M from seed to Series A and built a board of 5.
Management Consultant
Keystone Advisory · Aug 2012 - Feb 2015
  • Led market-sizing and growth projects for 10 clients in technology and retail.

03Ventures Built

Flowly: Startup to ExitSaaS · 2015–2021

Founded, scaled to $9M ARR and sold to a listed software group.

Market Entry: 3 CountriesConsulting · 2023

Entry strategy for a fintech client that won 40k customers in 9 months.

Expertise

Growth strategyGo-to-marketPricingMarket entryFundraisingFundraising decksBoard managementM&A / exitsHiring & cultureOKRsExecutive coachingPartnershipsExcel modellingNotionHubSpotCarta

Education

MBA, Entrepreneurship & StrategySample Business School · 2010 - 2012

Certified

Startup accelerator alumnus2015
Certified Management Consultant (CMC)2023
Angel Investing Programme2022