Daniel Novak

Founder & Strategy Consultant

About Me

Two-time founder and strategy consultant with 12+ years building ventures and advising growth companies. Took a SaaS startup from idea to acquisition, raised $14M in venture funding and advises leadership teams on strategy, go-to-market and scale.

Work Experience

Founder & Principal ConsultantJan 2022 - Present
Northwind Strategy Partners · City, Country
  • Advised 30+ companies on growth strategy, pricing and market entry.
  • Helped clients raise a combined $60M across Series A–C rounds.
  • Built the firm to 8 consultants and $2.4M in annual revenue, profitable from year one.
Co-founder & CEOMar 2015 - Dec 2021
Flowly (acquired) · City, Country
  • Grew from 0 to $9M ARR and 70 employees; acquired in 2021.
  • Raised $14M from seed to Series A and built a board of 5.
Management ConsultantAug 2012 - Feb 2015
Keystone Advisory · City, Country
  • Led market-sizing and growth projects for 10 clients in technology and retail.

Ventures & Engagements

Flowly: Startup to ExitSaaS · 2015–2021

Founded, scaled to $9M ARR and sold to a listed software group.

Market Entry: 3 CountriesConsulting · 2023

Entry strategy for a fintech client that won 40k customers in 9 months.